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The Refco program reinvigorated employees’ relationship to the company’s outstanding art collection by connecting it to the social and political issues of the day, and by encouraging candid feedback about the collection and its impact at Refco.
The program pivoted on an interactive digital kiosk. In addition to featuring a Talkback function to gather feedback, the program consisted of several channels. The first allowed users to view and learn more about the art in the Refco collection, while the second consisted of a series of portfolios of works by featured artists, with additional artworks and video interviews providing context. A third section, organized by themes, connected some of the most provocative art in the collection to related issues and trends in the larger world of culture, politics and the media.
The interactive program encouraged Refco curators and invited guests to constantly expand the existing collection files, and to create new artist and thematic sections. Installed in both the New York and Chicago offices, it also functioned as a playback platform for Refco-commissioned artist’s projects like the David Robbins’-directed short video based on employee reactions to the art collection and the role of contemporary art in the workplace.
video: Tina Fey and Judy Dratch portray Refco employees in an excerpt from “Taking a Position”, directed by David Robbins.